The field journal.
Every project logged the same way: what we were looking for, what we found, what we built once we found it. Turn the pages, or use the arrows below.
Field Journal
Volume I. Confirmed sightings,
logged as we found them.
Pour Decisions
- Scope
- Logo redesign, brand file system, website, ongoing social media
- Sector
- Bar and grill, smoke shop and event venue
- Habitat
- 2506 S. Oliver, Wichita, Kansas
Challenge
A brand new business starting from scratch, with no existing design or marketing team. They had created a logo using an AI logo generator, and on a computer screen, it looked finished.
Discovery
The original logo looked good on a screen, but it was not built for all the places a business actually needs to use a logo. Once it was reduced in size, printed in one color, embroidered, or used on signage, important details started getting lost.
The logo was never the problem. Printing it was.
Solution
We explored several directions before landing on a version that still felt like their original idea, but could actually hold up wherever they needed to use it.
Patriot Shootout
- Scope
- Event identity, website, sponsorship materials
- Sector
- Charity shooting event · 501(c)(3) beneficiary
- Habitat
- Flint Oak Hunting Lodge, Fall River, Kansas
Challenge
A full event website needed to be built from start to finish on a very short timeline. The only source material was a stack of flyers, and they did not all say the same thing.
Discovery
Once the event details were sorted out, the purpose behind it became the clear focus.
Nobody had the facts. They had flyers.
Solution
We started by creating one reliable set of event information so everyone was working from the same details.
Ready. Set. Picnic.
- Scope
- Brand development, website design, photography and videography
- Sector
- Styled picnic rentals
- Habitat
- Wichita and South Central Kansas
Challenge
A new styled-picnic rental business entering a category most people only know from other people's photographs. The pictures always look effortless. What nobody can tell from a photograph is whether booking one turns into a project: what you get, what it costs, and how much of the day you spend hauling things.
Discovery
The product isn't the styling. It's permission to stop planning. The business had already solved the hard part, that you don't buy, store, or haul any of it, and that sentence was doing more work than any photograph on the page. It wasn't leading anything.
Nobody wants a project. They want a picnic.
Solution
Navy and gold, built around a pin-drop mark holding a sunrise and a picnic basket, because the whole promise is that the picnic arrives somewhere. The site opens on Picnic plans? Ready. Set. Picnic. and puts the price in the first screen. Five named Picnic Styles give people something to choose instead of something to design, and How It Works runs in order on the home page rather than hiding on its own tab.
Unlogged.
This page is blank on purpose. Somewhere out there is a business with something remarkable that nobody has written down yet.
Could be yours.
Let's find your moose.
Thirty minutes at the trailhead. No pitch deck and no obligation. Just questions about what you're building.
Begin Your Adventure
That's everything we've logged.
So far.
Click the corner, use the arrows, or press ← →
Want your project in Volume II?
We take on a small number of projects at a time so the looking part never gets rushed.